Tourism has formed as an important part of the Kashmiri economy. The tourism economy in the Kashmir valley was worst hit. However, the holy shrines of Jammu and the Buddhist monasteries of Ladakh continue to remain popular pilgrimage and tourism destinations. Every year, thousands of Hindu pilgrims visit holy shrines of Vaishno Devi and Amarnath, which has had significant impact on the state's economy. It was estimated in 2007 that the Vaishno Devi yatra contributed ₹4.75 billion to the local economy annually a few years ago. The contribution would be much more now as the numbers of visitors have increased considerably. Foreign tourists have been slower to return. The British government still advises against all travel to Jammu and Kashmir with the exception of the cities of Jammu and Srinagar, travel between these two cities on the Jammu-Srinagar highway, and the region of Ladakh.
Besides Kashmir, Jammu region too has a lot of tourism potential. There are various places in Jammu which are worth seeing. Bhau Fort in Jammu city is the major attraction centre for the tourists visiting the city. Bage-e-Bahu is the another tourist destination. Aquarium established by the fisheries department is being visited by many these days. Jammu is being majorly visited by the tourist from across the India as a pilgrimage to Mata Vaishno Devi. Mata Vaishno Devi is located on the trikuta hills which is around 40 to 45 km away from Jammu City. Approximately 10 million Pilgrims visit this holy place every year.
Tourism in the Kashmir valley has rebounded in recent years, and in 2009, the state became one of the top tourist destinations of India. Gulmarg, one of the most popular ski resort destinations in India, is also home to the world's highest green golf course. However, the decrease in violence in the state has boosted the state's economy and tourism It was reported that more than a million tourists visited Kashmir in 2011.
Culture of Jammu and Kashmir
Ladakh is famous for its unique Indo-Tibetan culture. Chanting in Sanskrit and Tibetan language forms an integral part of Ladakh's Buddhist lifestyle. Annual masked dance festivals, weaving and archery are an important part of traditional life in Ladakh. Ladakhi food has much in common with Tibetan food, the most prominent foods being thukpa, noodle soup; and tsampa, known in Ladakhi as Ngampe, roasted barley flour. Typical garb includes gonchas of velvet, elaborately embroidered waistcoats and boots, and gonads or hats. People adorned with gold and silver ornaments and turquoise headgears throng the streets during Ladakhi festivals.
The Dumhal is a famous dance in the Kashmir Valley, performed by men of the Wattal region. The women perform the Rouff, another traditional folk dance. Kashmir has been noted for its fine arts for centuries, including poetry and handicrafts. Shikaras, traditional small wooden boats, and houseboats are a common feature in lakes and rivers across the Valley.
The Constitution of India does not allow people from regions other than Jammu and Kashmir to purchase land in the state. As a consequence, houseboats became popular among those who were unable to purchase land in the Valley and has now become an integral part of the Kashmiri lifestyle.
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